Is Pinterest The Next Facebook?
Examines the use of the social media Web site Pinterest by women's magazines for Internet marketing purposes. Gayle Butler, editor of "Better Homes & Gardens" states that Pinterest is a perfect complement for many magazines due to its focus on the sharing of photographs. It is noted that photographs posted on Pinterest link directly back to a periodical's Web site, thus increasing traffic.
Is the increased traffic back to Better Homes & Gardens or back to Pinterest? I will check out the site
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